Not too long ago I wrote about two ways to start getting a handle on your email inbox. About two days after that, something in my social media feed about managing email caught my attention – a service called Unroll.me. It claimed to make it even easier to deal with your email by capturing all the newsletters your email address is subscribed to, then allowing you to instantly unsubscribe from the ones you didn’t want anymore, and offering the option of condensing any of the remaining subscriptions into a daily digest.
It sounded just about too good to be true, so I decided to check it out. I was quite surprised to find that I was subscribed to well over 100 newsletters and marketing emails! Since I’m quite diligent about unsubscribing from newsletters and other email that tends to appear as junk to me, I was shocked that I was still subscribed to so many!
I was quickly able to identity about 40 newsletters I wanted to unsubscribe from, and then I added about 30 subscriptions to their “Rollup” feature – this basically means that those items will show up in a daily digest email Unroll.me sends me. I also had the option to choose which emails I still want to receive directly to my inbox.
Everyday, when I receive my Rollup, Unroll.me automatically identifies any new subscriptions that are showing up in my inbox and offers me a link to connect over to their site and unsubscribe or add them to the daily digest. This feature alone has really been invaluable for bringing my awareness to how I’m actually getting onto some of the subscription lists. Buy something new on the internet – often you’re automatically added to their email list. Sometimes certain companies will have different segments of their email lists and will automatically subscribe you to several of the lists all at once and you have to opt out of each one individually. Very eye-opening!
What’s the catch? In the three or so months I’ve been using Unroll.me I haven’t found anything huge, except that every once and awhile an advert will appear at the beginning of the daily digest email. Frankly, I can deal with that since I feel like I’ve been getting so much benefit from the service overall. The other catch that I’ve found is that at the time of this writing, they only support some email clients, namely: Outlook.com (including Hotmail, MSN, & Windows Live), Gmail, Google Apps, Yahoo! Mail, AOL Mail, and iCloud. Right now, the service is only available in English, but they expect to support other languages in the future.
The only downfall I’ve noticed so far is that some companies don’t do such a good job naming their email lists. For example, say I wanted to follow Coach Cindy X. Cindy X has actually named her email list something like ABC Inc – the legal entity name of her business. When I look and I see “ABC Inc” as the name of the list, I don’t associate it with Cindy X and unsubscribe from the list. However, this is really not a problem on the side of Unroll.me, it’s more to do with the company or person you may be following making a poor choice in naming their list.
So far, I’ve got pretty much nothing but praise for this super cool new service. I definitely recommend checking it out if you’re using one of the email services mentioned above. You might be shocked to find out how many email subscriptions you really have!
Have you tried Unroll.me? I’d love to hear about your experience in the comments below!