Remember the days when we were excited to log into our email accounts? Remember when we were actually happy to receive a notice that there was new mail? These days I meet more people who dread opening their email account than who are delighted at the prospect of new email.
What happened? Well, email marketing for a start. Back in the mid 90’s when I got my first email address, I never got notices from companies, it was only my friends who were writing to me.
Fast forward 20 years and now I find myself opening an inbox that is probably at least 80-90% marketing or notifications from businesses. I have a pretty streamlined system for dealing with my email (which includes a lot of clicking on the “delete” button), but if you’re overwhelmed by your email and just need a place to start, this short video is for you.